It appears that with the passing years, tech companies tend to lose any vestige of shame that they have. The motto of the Cupertino outfit seems to be: "Force employees to work real hard, and then pay them the smallest possible amount." None of these adjectives is in any way complimentary. ![]() One is reminded of the Hindi word kanjoos the Merriam Webster dictionary offers synonyms such as cheap, chintzy, close, closefisted, mean, mingy, miserly, niggard, niggardly, parsimonious, penny-pinching, penurious, pinching, pinchpenny, spare, sparing, stinting, tight, tightfisted, uncharitable and ungenerous. Values? Innovation? Cook forgot to mention the parsimoniousness, the stinginess, which seems to be Apple's overriding value. “As always, we are leading with our values, and expressing them in everything we build, from new features that are designed to protect user privacy and security, to tools that will enhance accessibility, part of our longstanding commitment to create products for everyone.” “This quarter’s record results speak to Apple’s constant efforts to innovate, to advance new possibilities, and to enrich the lives of our customers,” he was quoted as saying. ![]() ![]() The company pulled in US$83.0 billion (A$132.7 billion) in revenue for the quarter which ended on 25 June, a rise of 2%, and that in difficult times.Īnd as usual, chief executive Tim Cook was out there blowing his trumpet. Just to refresh our collective memory, gentle reader, this is the same company that reported record revenue for its latest quarter.
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